In the urban environments of our fast-paced world, it can be difficult to find reasons to smile. Thankfully, Yiwen of Cheer Up Store is here to change that! Get to know the delightfully colourful brand in 10 questions!
I wanted to sell things that cheer people up! That's why I chose to name my store Cheer Up Store. Also, this name doesn’t limit what I sell, as long as they are in line with my purpose!
I didn't just start a business because I wanted to - I’ve always wanted to start a business that makes a positive impact on people’s lives. During the pandemic, I saw firsthand how people needed encouragement to keep them going. Sometimes, the littlest things can brighten up your day. Hence, The Cheer Up Store was created.
Yiwen provides customisation services for her products, which means anything you find pretty can and will be yours!
My favourite “product” would be our customisation service! This is because I get to bring others' ideas to life, that I otherwise wouldn’t have thought of.
One of my challenges would be relating my products to my brand message. Sometimes, it just seems like I’m selling pretty things. I'm still working on this!
When people tell me that they really like my products, and that my products bring them joy!
Cheer Up Store's products are daily household items - just made vibrant to brighten someone's day!
Almost all my products are useful household items with added value from customisations or handmade enhancements. So my design process often starts with brainstorming how I can enhance existing things we use daily and turn them into masterpieces that are visually pleasing. Ultimately, the goal is to make something that will brighten someone's day!
I hope that my customers will feel warm and fuzzy every time they see their purchases from Cheer Up Store!
We're absolutely in love with the colourful offerings on display!
There was once a person who passed by my booth, looked at my products, and opened up about their journey in healing from depression after I told them the purpose of my brand. The person really liked what I was doing, and asked if they could commission me to draw a series of illustrations. The project didn’t end up happening, but we became friends. I think the experience itself speaks louder than the words we shared, but both are meaningful to me.
I felt proud and accomplished when I was invited to The Olive Tree’s first-ever zero-waste event, where I customised their glass bottles with my art.
I’ll always go for a cup of tea at the end of the day!
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